Stratara is a founder-led AI product studio established by Adam Peleg in 2025. The company productizes frontier AI across conversation, voice, narrative, simulation, and private communication. Its portfolio includes Edmund Grey & Co, a paid life-story product available in three languages; GOSSIP, a conversational social-drama game live on the iOS App Store; POTUS, a voice-native crisis simulation with more than 1,500 waitlist signups; and Sotto, a private messenger for couples with a quiet contextual AI layer.
Founder
Adam Peleg is a Swedish-Israeli founder and applied AI product builder. He previously co-founded Mixtiles at the idea, MVP, launch, and first-customer stage, taught startup strategy in Sweden, and co-hosted the Swedish startup podcast Start. Through Stratara, he combines product strategy, conversational UX, narrative design, brand, rapid prototyping, and commercial judgment to turn frontier AI capabilities into products people can understand and use.
Official Stratara symbol assets for light and dark backgrounds.
Shareable product artwork from the current Stratara portfolio.
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High-resolution video assets and additional screenshots available upon request.
